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What's in store for 2018

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Cushman & Wakefield’s property experts give their predictions for what’s in store for the UK, London, South East, Valuation and selected property sectors in 2018.


Richard Pickering - International Partner, Head of Futures Strategy

For the past year, the UK has been in a surreal holding pattern. We know that we are going to leave the EU, but we don’t know what form that will take. Businesses have been sitting on their hands, glancing at each other across the start line. And the property markets, well past the end of a typical seven-year cycle, have been quietly wondering how much longer we’ve got.

By comparison, 2018 is likely to be a year for action. We are starting to get some shape to key negotiations with the EU and Theresa May’s fate is tied to these. There will be no pleasing everyone on Brexit, and the likely result is a soft fudge that will please no one. Markets would, however, welcome a benign economic outcome, and combined with further rate rises we may see the pound rally somewhat. Banks will take space in the EU, but it will be small deltas, rather than exoduses.

There are some clear trends in all sectors that are likely to persist. Digital automation will continue to eat away at roles. Proptech is starting to get real; and new platforms and analytical tools will raise efficiency and transparency in real estate; however, I predict a few white elephants along the way. The serviced office sector is getting hot and everyone wants in – and we’ll see the launch of new propco branded products. In retail, watch out for more innovation, new online-to-offline offerings, and RFID playing a key role in supply chain reorganisation.

In all markets smart buyers will be more discerning, with prices reflecting greater caution. Watch out for more M&A and consolidation among property companies and there is even potential for the UK’s first smart city to be targeted by a tech-co.


Digby Flower - Chair UK & Ireland

WeWork will continue its march to dominate the offices as a service market. Within 10 years most offices will be serviced offices of one guise or another. Office landlords that continue to provide just hardware services and not recognize the occupiers desire for combined hardware and software solutions will become extinct.

Despite BREXIT London will remain a major centre for banking and finance, but the international banks will have more of a presence in the European Cities for regulatory and compliance reasons, adapting the Amazon model.

Employment and property cost pressures will force professional firms to continue to consolidate their London footprints, Northshoring and offshoring functions that it is not essential to have in London.

The War for Talent will continue and tech firms will be major players in the London Market.

Over the next 10 years the car will be squeezed out of the City Centre. Major streets and junctions like Cheapside, Oxford Street and Bank will be entirely pedestrianised. Whilst all the emphasis over recent years has been on buildings becoming / creating their own market – pitch and location will move back up the agenda.

As the pace of change accelerates, plans that maintain the status quo will fail and only those that embrace change and take risks will thrive.


Richard Howard - International Partner, London Markets

Last year surprised everybody with a much stronger performance than had been expected. There were three key reasons for this – constrained supply, significant take-up activity by providers of office-as-a-service leading to a further curtailment of that supply, and better trading conditions for most occupiers meaning a more proactive decision making process.

There is every sign this will continue in 2018, given that a significant proportion of the forthcoming pipeline is either already let or under offer. We will also see even more activity by tech/creative occupiers at scale. Rent Free Periods have already stabilised and will come back in as quickly as they pushed out. Crossrail will start to operate and will have even more impact than people thought – you will have to actually ride from Liverpool Street to Paddington in ten minutes to fully appreciate the changes this new infrastructure will bring.  

Coal Drops Yard will open at King’s Cross and will be a retail jewel in the crown for London, let alone the scheme. Battersea Power Station will become more and more of a place as further shopping, restaurant and public realm elements open up.

With the American Embassy operational, and Apple committed to Battersea Power station, the phrase “south of the river” (already inaccurate, as the river is more or less vertical for one of its most significant stretches) will become increasingly redundant. When you think that this description now also takes in The Shard, One Blackfriars, all the cultural offerings from the National to the Old Vic, The Tate Modern to the Royal Festival Hall etc etc), Battersea Power Station, Borough Market and all that will be happening at Canada Water and Elephant & Castle, it seems inevitable that the river will be more and more of a centrepiece than any kind of barrier.

Talking of the river, I would love to predict that London’s governing bodies will wake up to the fact that we have a thoroughfare running through London that is very considerably wider than two motorways, and yet is used to a vanishing percentage of its potential to ease transport issues, and make life more manageable/pleasant for Londoners and visitors alike.

Andy Tyler - International Partner, Head of West End Office

Following the unexpected fortunes of the London leasing market through 2017, what does 2018 hold?

No doubt landlords will be adopting the Dickensian phrase “Please Sir, I want some more” and, despite economic and political headwinds, there is no reason to not expect more of the same. Insight from our market leading occupier rep business provides us with confidence as to the resilience of demand across London but with concerns over the diminishing levels of quality workspace. The serviced office providers will still be acquisitive albeit they are unlikely to replicate the 20% level of take-up this year through 2018.

London is becoming increasingly polycentric with occupiers becoming more agnostic around location, unsurprising given shortages of stock in certain submarkets and Grade A availability across the West End at only 1.7%. Indeed in 2018 the West End will only see 2 buildings each delivering in excess of 100,000 sqft. There will be more of a focus from occupier towards individual buildings that will help reposition & drive their respective businesses, layered with the importance of connectivity.

Looking ahead we need to ensure we adopt a pan London approach when assessing the health of the office market as opposed to the historic battle of west versus east.

The 2018 outlook for London remains healthy with demand resilient, further prelets in the pipeline and with diminishing levels of stock helping to support rents. Dare I say it, maybe more evidence of competition for space in certain circumstances.


Charles Dady - International Partner, Head of UK Landlord Services & South East Office Agency

Last year was one of caution across the South East office market with HQ lettings conspicuous by their absence. The lack of transactions over 50,000 sq ft in the Thames Valley was unprecedented and in stark contrast to the 10-year annual average of 445,188 sq ft / 5.1 lettings in this size range.

However, with the first tangible signs of progress in the Brexit negotiations now emerging, business confidence is likely to grow during 2018 and longer-term occupational decisions may be back on the corporate agenda.

At the same time, the rapid growth in the managed/serviced office sector is timely and will be an important response to the greater flexibility and agility sought by corporates of all shapes and sizes during a period of continuing uncertainty.

In summary, our 2018 glass is half full and we are predicting a gradual improvement in business confidence, the key factor in occupational decision making.


David Binks, Head of UK Logistics & Industrial Agency

The Logistics and Industrial markets will continue to perform well this year. In the logistics sector the underlying structural changes to the market will be driven by the ongoing growth in online retailing. In order to meet their customers’ expectations, occupiers will need to adapt their networks to accommodate different working practices, new technologies and to handle reverse flows. We anticipate demand will return to longer-term average trends as some occupiers have now established networks and are focused on bringing them on-stream.

One of the key trends will be the continued growth in last mile urban logistics as occupiers seek to establish locations within a major urban area from which to consolidate and deliver to customers and shorten the timescale between order and delivery. The parcel sector will continue to grow with the growth of online retailing. The Midlands will remain a focus for a significant proportion of this demand, however, other locations close to major population centres with good land, labour and power availability will also benefit.

In the industrial sector, whilst uncertainty over Brexit may continue to unnerve occupiers, the prospects of reshoring production, adapting to advances and changes in technology will drive further industrial demand, and we anticipate this will continue in line with 2016 and 2017 take-up rates. 

Supply of new product will remain constrained across most size ranges as land for new development remains very limited. 

There will be continued upward pressure on rents in key locations where supply is most limited and our expectation is that this will be in the order of 2% - 3% on average.


Martin Lay - International Partner, Head of City Investment

On the whole, Central London Investment agents are a difficult bunch to please. Either there’s not enough investment stock available on the market and competition is fierce, or there’s too much stock and the concern moves to a potential softening in the market. During September last year the amount of available stock rose threefold in the City market to reach over £7 billion and the vultures were beginning to circle. The result however is that 2017 saw the second-highest level of investment activity across Central London on record.

Prime yields in 2018 are expected to remain at record levels and even those assets which don’t tick all the boxes are likely to attract sufficient investor interest, so long as they are correctly priced. The predominance of large lot size trophy transactions is expected to continue with a number of these assets already highlighted to be brought to the market in the New Year. Whilst the buyer profile is likely to remain biased to the Far East, there is also considerable activity from German, Middle Eastern and North American capital. Deal velocity should therefore remain strong, despite the continuing uncertain political backdrop and tightening financial regime, with new entrants continuing to compete aggressively with the more established investors.


Rupert Dodson - Executive Partner, Chair EMEA Valuation & Advisory

There will be increasing regulation of real estate valuations, led by the banks seeking genuine independence from their valuer and promoted by professional bodies including the RICS.

The RICS has published a professional statement on avoiding conflicts of interest and is shortly to update its Guidance Note on Risk, Liability and Insurance in Valuation Work.

There will be increasing uniformity in the approach to the valuation of alternative asset classes such as student housing, self-storage and data centres. Those firms of valuers who can demonstrate a track record in these sectors will become the preferred providers to the increasing number of investors and lenders who are focusing on this sector. 

The current consolidation in the ownership of shopping centres and logistics properties will result in the need for firms of valuers to recruit as well as automate their processes to service the valuation of increasingly larger portfolios.

Those firms of valuers who hold deep data on the market will expand their offering to an advisory role in modelling the future state of clients’ holdings.

Charles Smith - International Partner, Head of Valuation  UK

The pricing of industrial assets will peak in 2018.

International capital will continue to target prime assets in the best locations in the UK.

Bricks and mortar retailers will continue to be buffeted by the impact of on line retail, higher occupational costs  and fragile consumer confidence with real incomes being squeezed by inflation.

Retail locations that come up high on the experiential scale will outperform their peer group.

Capital market transactions for 2018 will be similar to 2017.


Andrew TC Smith - Head of Public Sector Advisory, UK Consulting (with comments from Laura Stamboulieh, Director & Philip McArthur, Partner)

Central Government will be interesting to watch in 2018. The move to a centrally-managed estate under the new Government Property Agency (GPA) is in ‘ghost’ form progressing towards a planned launch in the near future. GPA is developing its administrative systems and recruiting to fill key posts as well as engaging with Departments to plan for the transfer of assets to its guardianship. The ‘hubs’ programme, predominantly led by HMRC and DWP, made some big announcements in 2017. The future success of the programme, in terms of broadening Departmental participation, will undoubtedly be aligned to the success of the new GPA model. 

In local government, we have seen a step change in Authorities seeking to use direct intervention including direct investment to facilitate economic growth in their regions. We expect this to continue as Authorities get used to adopting their powers under Wellbeing and Localism. The impact of Enterprise Zones will come through, together with wider repatriation of local tax collection to Authorities, and we are seeing new Tax Increment Finance-based interventions and expect this to become increasingly important.

In Higher Education there has been an ‘arms race’ to develop more attractive facilities to attract students. We expect activity to continue to be buoyant, albeit possibly tempered by institutions taking stock of the wider funding environment and scope for future uncertainty. The weight of money and international interest to invest in UK Student Accommodation means this is likely to remain buoyant, albeit as local markets mature it is very much down to local markets and essential to have a robust understanding of these.

In health, there is the need for significant new investment and the sector continues to react to structural change in terms of the publicly-funded elements. A number of important ‘boutique’ markets are emerging in various areas of provision where new models for local government and health partnering are being resolved. These ‘alternatives’ markets are generating keen interest and competitively-priced funding and we expect these will develop and become more important in 2018.


David Feeney - Associate, Student Accommodation Advisory

This is set to be a year of continued large-scale investment in new student accommodation developments and refurbishments by both university and private sector providers. Major on-campus procurements will combine with ongoing off-campus development to increase the quality of product available to students.

However, 2018 is set to be the year when affordability truly hits the forefront of developers’ thinking in response to student concerns over the cost of accommodation and debt. This will lead to the start of a design revolution as designers, developers and operators seek to provide accommodation that offers real value and appeals to those currently living in Houses in Multiple Occupation. However, these designs will need to be delivered in an environment of build cost inflation.

Rental increase prospects will continue to be healthy in strong markets for the right products, although the wrong products in difficult markets will continue to struggle to achieve rental increases and high levels of occupancy.

In terms of demand, high levels of competition among universities will continue to mirror those among accommodation providers, with those institutions offering value by delivering positive career outcomes best placed to succeed at the expense of those that cannot.


Oliver Close - Partner, Valuation & Advisory

We recorded six significant UK self storage transactions in 2017, totalling just under £200M. While this investment activity suggests a developing maturity of the sector, there is still limited public information on the deals that have taken place and self storage remains a shallow market when compared with many other property sectors, including other alternative markets. Since a number of the larger portfolios have been traded in the last 24 months, and some of these have been taken by competing larger operators, we anticipate that the volume of transactions (in terms of capital value) is likely to be lower in 2018.

Many of the higher-quality assets are held by the larger operators and they continue to be buyers rather than sellers. The asset class therefore remains challenging for investors who are seeking to gain exposure to the sector in scale.

From an operational perspective, the outlook for revenues is for continued improvement and, at the time of our most recent survey, more than 65% of operators expect improving levels of profitability versus last year, in spite of a climate of greater political uncertainty. From our most recent assignments we continue to see solid trading performance at property level.