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Demographic Outlook 2020

Andrew Phipps

Head of EMEA Research

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Demographic Outlook 2020

Real estate has not kept up with changing demographics

Today, European demographics are shifting in a number of ways. The population aged 65+ has almost doubled in size over the last 40 years due to an increase in average lifespan, while the child population (0-14 years) has shrunk in relative size during the same period. 55% of people now live in cities – a proportion expected to increase to two-thirds by 2050 – and single-person households are increasingly standard.

In our new Demographic Outlook Report, we look at the key real estate trends coming in 2020, including:

More megacities

By 2030, projections indicate that London will join Moscow and Paris as the third European megacity with more than 10 million inhabitants. The trend in larger cities is only set to continue, with most major European cities set to grow further in size over the next decade.

Singles, seniors and shared living

Real estate is reacting to these changes by focusing on special senior housing complexes, luxury residential apartments, gated communities, and micro-apartment buildings for young people and business commuters. Retailers are attempting to make shopping more attractive for older people, while coworking, shared living and urban logistics spaces also hold out great opportunities.

Mixed use and repurposed assets

Developers and investors should also look to the development and regeneration of mixed-use schemes in dense urban centres – as well as adapting redundant assets (car parking, fuel stations, non-performing retail galleries) to new markets such as last mile logistics, click & collect, flexible office space and micro-living. 


Our Demographic Outlook 2020 report also looks at case studies that illustrate the possible future of real estate – as well as showing where gaps in the market still hold out opportunity. Download now to find out how investors and developers can fully capitalise on 2020’s changing landscape.


Read more Outlook 2020 articles